Dior Selfridges
Flagship Counter
Flagship Counter
The Brief:
When the new flagship Dior counter in Selfridges Oxford Street was rebuilt, transforming it into a cutting-edge representation of their unique brand, LVMH chose Echo Studios to handle the graphics.
The Solution:
The project required our usual dedication to colour, quality and precise time management. For the first phase, our install team coordinated with the store to clad the hoarding, erected for the duration of the counter build, in seamless graphics. Phase two involved the production and installation of multiple duratrans and prints in time for the unveiling of the new counter. Each phase had to be completed within a small time frame.
The Result:
The instant feedback and response from our team during a highly sensitive project is a key reason why our clients continue to put their trust in Echo Studios’ service and capabilities. We continue to be responsible for the ever-changing graphics on this primary counter, along with visuals across all Dior counters nationwide.











