Benefit Cosmetics have their flagship store on London’s iconic Carnaby Street, featuring regular, unique window and internal displays to highlight the heritage of the location as much as promoting the brand itself.
Such a unique location offers a myriad of creative potential opportunities. We launched the ‘Sweet Shoppe’ campaign across all Benefit boutiques in October 2014, as well as bespoke displays such as the vintage Carnaby Street bus feature for the store opening.
Echo were also delighted to be awarded the complete interior design, production and installation for Benefit’s new UK Headquarters at the iconic Marconi building in Chelmsford. The 20,000 square foot building required ‘Benefitisation’ throughout each of the 30-plus rooms, whilst respecting the building’s historical relevance and Grade II listed status.
The building was officially re-opened in February 2014, and features a collection of different installations including canvas wallpaper, creative pink whiteboard walls, bespoke fireplaces and an extraordinary giant Benetint factice light feature.